Rimini Street ERP Software Support Campaign

The Problem

Many potential customers did not necessarily understand what the company provided, and where the true value of service lay. Standard brochures with bullet points came across as stale and webinar hosts needed a tool to explain this easily.

The Solution

Infographic Handout

A handout in a long, non-standard shape used custom illustration to show the pain points the company addresses in a fun, engaging way. When printed, the different format caught eyes at conventions, and the digital version was easily updated with calls to action and links at the bottom.

Video

A quirky illustrated/whiteboard-style video helped to capture attention and explain the savings potential in an easy-to-consume format. The video was easy to share in both a quick webinar setting, as well as on social media.